According to Snapchat, over 60% of American smartphone users ages 13-34 are Snapchatters. And it’s not just Snapchat - you know your students are all over social media, and it’s time to use these opportunities to make an impact and share your resources. Now you just need to really understand how to use apps like Snapchat and Instagram and get content inspiration.
During this workshop, Emily Miethner, social media & millennial expert, adjunct professor, and CEO of FindSpark.com, will go over social app features like how to shoot video, add Emojis and text, and get students to add you. In addition to learning how to create content on Snapchat and Instagram, we'll go over tools for Instagram stories and how you can use Snapchat geofilters to promote programs and engage students (which you can do without actually snapping). Our case study from our FindSpark Snapchat Geofilter graduation campaign, which received over 500,000 views, will cover design and promotion tactics to consider.
You'll leave this session with content concepts you can immediately use on a career center account, a "takeover" of another campus account, or through stories and geofilters -- all of which will help you promote your programs and develop and strengthen relationships with students, alumni, and employers.
PRESENTER: Emily Miethner
Emily Miethner is passionate about empowering people to achieve their goals, which she does as the Founder and CEO of FindSpark, MCG Social, and as an adjunct professor. FindSpark has produced dozens of career, diversity, and recruitment programs for their 27,000+ members and top employers like L'Oreal, HBO, NBCUniversal, New York Times, EILEEN FISHER, Bustle, and BuzzFeed. MCG Social, FindSpark's sister agency, provides social media and community expertise with a focus on millennials. Miethner has been featured on Good Morning America and in The Wall Street Journal, New York Times, and Glamour, among others.
On behalf of the four regional Associations of Colleges and Employers (Eastern, Midwest, Mountain Pacific and Southern), thank you for registering for this Regional ACE Webinar – powered by GradLeaders.
WHAT: Embracing New Social Media by EACE
WHEN: December 4th, 2017 2:00 PM/EST Regional ACE Webinar Cost: $59
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